We believe a strong brand is built on a strong foundation.

We are brand strategy, design and innovation consultancy.

We are brand transformation consultants that helps our clients to unlock rapid growth in the age of disruption.

build for brands.

Founded in Bay Area, We are 18 years young, 

proudly independent and 

longest established 

brand consulting firm 

in Jakarta.

Growth Enabler.

We enable businesses, retails, digital and consumer brands to grow & disrupt the market.   


Our brand consultant capabilities are extensive, yet they all have the same effect: powerful and highly-creative brands that are consistent from top to bottom.

Business Insights & Analytics

Providing organizations a proprietary business and brand intelligence tools to address branding challenges and lay the foundation for strategic branding decisions.

Brand Management

Helping companies internally and externally managing their single to multi-brands in a agile situation that always changing.

Brand Guideline

Helping organizations develop an agile brand guideline to ensure that brands are presented consistently, standout and properly expressed in responsive environments, digitally and non-digital.

Brand Portfolio Optimization

Rationalizing & Strategizing the best mix of brands to advance and optimize the company brand. 

Marketing Communication

Helping brands connect and engage customers through unique, memorable and measurable brand building marketing campaigns.


Helping organisations deliver the transformative activities required to optimize brand performances and customer experiences to increased brand and economic value.


Building company/ product/ service names that standout, memorable and relevant to your audiences.


We dig through the data and do the blue sky thinking to help organizations build brands that drive business success.


Designing memorable and measurable brand touchpoints by fusing data, business, science and art.


Defining how brands act, creating memorable experiences across channels to deliver brand promise.


Employee Engagement

Align, inspire, engage and train employee to be effective brand ambassadors throughout organizations.

Idea Ventures

Startup incubator, growth accelerators or venture opportunities to scale up or enter new market. 


We have a dedicated team of experts to focus on brand strategy, innovation and engagement opportunities.

Kwan Harsono

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Chief Brand Strategist

more than 18 years in Brand Consultancy, serving clients across North America, Australia, Singapore & Indonesia.

Tjiam Fonny Ratna S.

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Director, Brand Valuation & Insights 

15 years in providing insights and intelligence to businesses: banking to retail to consumer goods.

Bank BCA

Bank Mandiri

Bank BNI



Gunung Slamet

Gunung Subur Sejahtera

Client Success.

Transforming home-grown brands into global brands, local heroes into country brands.


MMC Hospitals


Orang Tua Group


PP Properties



HM Sampoerna

Surya Internusa


XL Axiata

& More...

reach us.

You make 32,000 decisions every day.

What will be your next move for your brand?

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