About Bedrock Asia:
Three Decades of Strategic Brand Consultancy
Founded in the San Francisco Bay Area in 1992 and established in Jakarta in 2003, Bedrock Asia has spent more than three decades advising organisations on strategic positioning, corporate rebranding and brand-led business transformation.
From San Francisco to Jakarta
Bedrock was founded in the San Francisco Bay Area in 1992, at a time when strategy, design, and technology were beginning to reshape how organisations built and managed brands. In 2003, we established our practice in Jakarta, bringing that strategic discipline to organisations navigating growth, transformation, succession, and increasing market complexity.
Over more than three decades, our work has evolved alongside the changing role of brands—from identity and communication to business strategy, organisational alignment, and enterprise transformation. Today, we advise boards, founders, and C-suite leaders on the decisions that shape how organisations compete, grow, and remain relevant.
Our perspective combines international experience with a deep understanding of Indonesia and its rapidly evolving business landscape.
What We Believe:
We believe enduring brands are built through strategic clarity—aligning business ambition, organisational purpose, and market relevance before expression begins.
Four differentiators
Evidence
Before Opinion
We replace assumptions with evidence to build strategies leaders can trust and act upon.
Strategy
Before Expression
We define strategic direction before translating it into brands, experiences, communications, or growth.
Business
Before Branding
We treat branding as a business discipline that shapes growth, transformation, and competitive advantage.
Every Organization
is Different
We shape every strategy around your unique context, ambitions, and challenges—not a standard methodology.
Our Core Team
We have a dedicated team of experts to focus on digital, intelligence, organizational change, brand & experience, space, design and marketing.
Kwan Harsono
Founder & CEO
Chief Strategist
Tjiam Fonny
Co-founder & COO
Chief Research
Theo Manthovani
Consulting Ops Manager
Lead Consultant
Gamaliel
Lead Brand Designer
Jati
Senior Brand Designer
Joshua
Research
Emi
Project Support & Finance
Let's Discuss Your Strategic Challenge
Whether you're considering corporate rebranding, strategic positioning, portfolio architecture or business transformation, our conversations begin with understanding the decision—not prescribing the answer.
+622150986365
Jakarta, Indonesia
Senior-led. Confidential. No obligation.