About us


Who we are 

Founded as a brand consultancy in Bay Area,
We are Jakarta-based, 22+ years young, tightly-knit insightful, strategic and creative team committed to build enduring brands to improve lives, businesses and the world.

Our vision

Build enduring brands on the bedrock

that improve lives, businesses and the world.


Our mission

Bedrock helps leaders and businesses to build enduring brands through strategic transformation. 

be transformed



We have a dedicated team of experts to focus on digital, organizational change, brand & experience, innovation, design and marketing.

Kwan Harsono

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Tjiam Fonny

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Director of Insights & marketing 

Over 18 years in providing insights and intelligence to businesses and brands.

Chief Brand-led Transformation

Over 20 years in brand consultancy, design, innovation and technology, serving clients across North America, Australia, Singapore & Indonesia.



Mr Kwan Harsono and his team bring a comprehensive and creative skill set to marketing and brand management. At Gran Melia Jakarta I was particularly impressed with the innovative and creative approach and execution always based on sound marketing principles and led by 'Pak" Kwan. The project was based on all hotel signage both directional and brand promotional (Interior and Exterior). His depth across global brand management issues is extensive and the results are reflective of this experience and creative expertise. I got the strong sense that here is an inspirational and disciplined leader for a very creative group - and the most personable and cordial of personalities! 


Former General Manager

Gran Melia, Indonesia.



Reach us.

You make 32,000 decisions every day.

What will be your next move for your brand?



with us.


bedrockasia is a brand consultancy that help leaders and businesses to build enduring brands through brand-led strategic transformation.


PT. Bedrock Brand Consultants.

Lippo Mal Puri Lt. UG Unit 218,

Jl. Puri Indah Raya Blok U1.

Jakarta Barat, 11610



+62 21 5098 6365




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