
About us

Who we are

Founded as a brand consultancy in Bay Area,
We are Jakarta-based, 22+ years young, tightly-knit insightful, strategic and creative team committed to build enduring brands to improve lives, businesses and the world.


Our vision
Build enduring brands on the bedrock
that improve lives, businesses and the world.
Our mission
Bedrock helps leaders and businesses to build enduring brands through strategic transformation.

be transformed










Leadership
We have a dedicated team of experts to focus on digital, organizational change, brand & experience, innovation, design and marketing.
Kwan Harsono

Tjiam Fonny
Director of Insights & marketing
Over 18 years in providing insights and intelligence to businesses and brands.
Chief Brand-led Transformation
Over 20 years in brand consultancy, design, innovation and technology, serving clients across North America, Australia, Singapore & Indonesia.

Testimonies
Mr Kwan Harsono and his team bring a comprehensive and creative skill set to marketing and brand management. At Gran Melia Jakarta I was particularly impressed with the innovative and creative approach and execution always based on sound marketing principles and led by 'Pak" Kwan. The project was based on all hotel signage both directional and brand promotional (Interior and Exterior). His depth across global brand management issues is extensive and the results are reflective of this experience and creative expertise. I got the strong sense that here is an inspirational and disciplined leader for a very creative group - and the most personable and cordial of personalities!
Reach us.
You make 32,000 decisions every day.
What will be your next move for your brand?