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Indonesia New Hospitality. Concierge handling customer.

Batiqa Hotels. 
Bedrock Asia's Impact: Idea to Reality - Batiqa Hotels, Iconic Chain, Enhancing Indonesia's Hospitality Prestige.



Indonesia's hotel market is polarized between budget chains and international resorts. As middle class prioritizes cost-efficient travel, budget accommodation rapidly evolves, prompting Surya Internusa to adapt its strategy.



In Indonesia's maturing 4-5 star hotel industry, we envisioned serving business travelers seeking local culture and hospitality. Focusing on Batik and A-class hospitality, we maintain a balance between technology and human touch. Batiqa Hotel's name, logo, and experience embody the rare blue orchid, symbolizing authentic hospitality. Catering to smart business travelers, Batiqa offers smart luxury, personal touch, and playful elements, encouraging guests to extend their stay.


Following the triumphant launch of Batiqa Hotel in 2014, we assisted Batiqa Hotel Management (BHM) - a subsidiary of Surya Internusa Group - in becoming a frontrunner in the mid-scale hotel market, contributing to the impressive $4.3 billion revenue generated within the hotel industry.

News Coverage

Batiqa Hotels Logo, Hospitality Branding, Hotel Branding, Branding, Batiqa Hotels, Surya Internusa, Hotel Indonesia, Accor, Brand Strategy, Branding Consultant, Brand agency, branding agency
Purple - Blue Gradient



Branding Hotel, Batiqa Hotels, Indonesia, Strategy & Positioning, Business Hotels, Research, Four star hotel, Rebranding Hospitality, Naming, Architecture Interior Branding, Brand Architecture, Naming, Signage Wayfinding, Identity Design, Experience Design, Interior Design, Design Drawing, Marketing.

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