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Bedrock, the Foundation for Lasting Brand Success.
San Francisco-rooted since '92, strategic brand consultancy in Indonesia. Trusted by renowned Indonesian brands for innovative, sustainable, and enduring brand transformations.

Syariah. Reinvented.
Creating Nanobank Syariah: Sinarmas Financial Services' Islamic Financial Innovator

Creating A New Breed of BCA Digital Banking
Born to be Blu.

Investing made simple.
Redefining Siminvest 's Brand DNA




Shaping Perhutani's Eco-tourism and hospitality Subholding.
Eco-Tourism. Refreshed.

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Legacy Brand. Realigned
Realigning Bank BCA Brand Strategy and Communication

Creating A New Breed of BCA Digital Banking
Born to be Blu.

Investing made simple.
Redefining Siminvest 's Brand DNA




Shaping Perhutani's Eco-tourism and hospitality Subholding.
Eco-Tourism. Refreshed.




Realigning Bank BNI Brand Strategy and Marketing Communication.
Communication. Realigned.




Rebranding Cotto Espresso Stores.
Espresso. Refreshed.


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