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INSIGHTS
STRATEGY
GO-TO MARKET

Bedrock
Six Strategic
Transformation

Bedrock Asia Data Analytics and Consumer insights

Bedrock Asia Company Branding, Company Tranformation Solution

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Bedrock Asia Branded Space Interior and Exterior

Bedrock Asia Digital Solutions

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Bedrock, the Foundation for Lasting Brand Success.

San Francisco-rooted since '92, strategic brand consultancy in Indonesia. Trusted by renowned Indonesian brands for innovative, sustainable, and enduring brand transformations.

Furnishing. Rebranded.

Realigning VIVERE GROUP' Brand Positioning.

Syariah. Reinvented.

Creating Nanobank Syariah: Sinarmas Financial Services' Islamic Financial Innovator

Regenic Stem Cell Background

Cell Therapy. Redefined.

Rebranding Regenic: Kalbe' cutting-edge cell-based therapies

Regenic Rebrand Identity

branding blu by bcadigital

Creating A New Breed of BCA Digital Banking

Born to be Blu.

Bedrock Siminvest gradient background

Investing made simple.

Redefining Siminvest 's Brand DNA

Bedrock Asia rebranded Siminvest Online Investment

Onda's Brand and Omni-channel communication strategy realigned.

Sanitaryware. Realigned.

Redefining Valino's brand strategy and product innovation.

Fashion Brand. Realigned.

Shaping Perhutani's Eco-tourism and hospitality Subholding.

Eco-Tourism. Refreshed.

Showcase

Legacy Brand. Realigned

Realigning Bank BCA Brand Strategy and Communication

branding blu by bcadigital

Creating A New Breed of BCA Digital Banking

Born to be Blu.

Bedrock Siminvest gradient background

Investing made simple.

Redefining Siminvest 's Brand DNA

Bedrock Asia rebranded Siminvest Online Investment

Onda's Brand and Omni-channel communication strategy realigned.

Sanitaryware. Realigned.

Redefining Valino's brand strategy and product innovation.

Fashion Brand. Realigned.

Shaping Perhutani's Eco-tourism and hospitality Subholding.

Eco-Tourism. Refreshed.

Rebranding Bank Mandiri Retail Banking and Marketing Communication.

Retail Banking. Reimagined.

Perhutani tropical jati forest oversee the sky.jpg

Sustainability. Delivered.

Creating a Purpose-Driven Perum Perhutani Brand.

Rebrand Bank BNI Marketing Communication

Realigning Bank BNI Brand Strategy and Marketing Communication.

Communication. Realigned.

Sirka Wellness app monitor diet intake on steak dining plate

Your Wellness. Redefined.

Creating A New Sirka Health App.

Rebranding Megasetia Specialty Ingredients.

Partnership. Reshaped.

a photography of cashew nut with splash of plant-based milk

Developing a new plant-based milk brand, Arummi.

Nature. Refined.

Bedrock Asia developed the new plant-based milk, Arummi.

Cotto Espresso Branded Coffee Cups

Rebranding Cotto Espresso Stores.

Espresso. Refreshed.

luxury hotel room door interior branding hotel of batiqa hotels

Indonesia's Hospitality. Created.

Creating A New Batiqa Hotels' Brand.

Xplor - the XL Center Rebranding

Retailing. Refined.

Rebranding XL Center Brand.

XL Axiata Xplor Store by Bedrock Asia

Insights + Perspectives

Indonesia Post-Eid Business Reboot 2025: Gen Z, Tariffs, Middle Class

Indonesia Post-Eid Business Reboot 2025: Gen Z, Tariffs, Middle Class

Indonesia Post-Eid Business Reboot 2025: Gen Z, Tariffs, Middle Class

A woman standing in front of a mirror showing a dramatic contrast between her real self in plain clothing and her vibrant, glamorous reflection, symbolizing personal transformation.

A woman standing in front of a mirror showing a dramatic contrast between her real self in plain clothing and her vibrant, glamorous reflection, symbolizing personal transformation.

People Don’t Buy Products—They Buy a Better Version of Themselves

A Tale of Two Conglomerates: How Holding Company Brand Architecture Fuels Financial Growth

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