be

evolve

Change is inevitable.

Growth is intentional.

> Stay Ahead

our roots__

We are 18 years young,

proudly independent and

longest established

brand consulting firm

in Jakarta.

Founded in Bay Area,

bedrock asia works with brand owners and executives in an array of industries, offerings, geographies and stages. If you’d like to learn more about our work, feel free to arrange a meeting with us.

We enable businesses, retails, digital and consumer brands to grow & disrupt the market.

Sectors:

Agriculture

Consumer Goods

Construction

Education

Energy/Petroleum

Food & Beverage

Financial Services

Hospitality

Healthcare

Information Technology

Manufacturing

Media

Property/Estates

Telecommunications

Transportation

our work__

Rebranding the image of Bank BCA, the largest private-owned bank in southeast asia.

Rebranding Indonesia's Legacy Premium Tea Brand, Kepala Djenggot. From Insight to Strategy to Identity to Packaging to Guideline.

Rebranding Indonesia's Legacy Premium Tea Brand, Kepala Djenggot. From Insight to Strategy to Identity to Packaging to Guideline.

Consumer Insights, Brand Identity Design, Store Concept, Retail Design, Store Planning & Roll-out Supervision.

Insights, Strategy, Identity, Interior Design, Marketing Strategy.

Refreshing the largest stated-owned bank, Mandiri.

Comprehensive Brand Health Check nationwide, Brand Strategy, Retail Design, Signage System, Brand Guideline, Roll-out & Supervision.

Developing Brand Strategy, Product Naming, Brand Architecture, Brand Identity, Office Interior , Website & Marketing Collateral.

Visual Audit, Brand Identity Design & Brand Guideline.

Consumer Insight, Brand Strategy, Brand Architecture, Brand Identity Design, Brand Guideline.

Consumer Insights, Brand Strategy, Naming, Concept development, Brand Identity Design, Brand Guideline, Architecture & Interior Design.

Comprehensive consumer Insights, Brand Strategy, Brand Architecture, Rebranding Identity & Product Packaging.

Consumer Insights, Brand Strategy, Naming Development, Brand Identity Design, Retail Store Design & Brand Guideline.

Site Audit, Brand Strategy, Retail Design, Brand Guideline, Roll-out & Supervision.

Providing Brand Audit, Strategy, Retail Concept & Interior Design & Comprehensive Brand Guideline Development.

Providing Customer Journey Insights, Brand Strategy, Interior & Exterior Signage & Wayfinding Design, Brand Guideline & Roll-out Supervision.

Consumer Research, Brand Naming, Strategy, Brand Identity Design, Brand Guideline, Showroom Design, Brand Guideline, Video Launch, Advertising Campaign, Supervision.

Insights, Brand Architecture, Strategy, Identity, Image, Brand Guideline, Supervision.

Brand Audit, Naming Architecture, Packaging Design & Roll-Out Supervision.

our expertise__

We handle all aspects of the brand-customer relationship. And we believe the connection between emotional and intelligence is paramount to creating brand applications that get you noticed, remembered, and highly sought after. Our brand consultant capabilities are extensive, yet they all have the same effect: powerful and highly-creative brands that are consistent from top to bottom.

Brand Research

Customer Research Brand Experience Audit Brand Strength Brand Valuation

Brand Valuation

A strategic business tools in valuing brand performance from the intangible to tangible brand assets.

Brand Strategy

Brand Vision & Mission, Brand Positioning, Brand Purpose, Brand Naming, Brand Slogan, Brand Value, Brand Voice, Brand Architecture.

Brand Portfolio Optimization

Rationalizing & Strategizing the best mix of brands to advance and optimize the company brand.

Brand Advisory

Providing clients strategic and tactical business; brand consultancy advices to make great decisions, improve brand performance.

Rebranding

Rebranding Advisory, Workshops, Brand Strategy & Positioning, Brand Design, Brand Guideline, Brand Coaching, Brand Toolkit, Rebranding Launch Campaign.

Innovation by Design

Product/Service Development, Brand identity design, Innovation design, experience design, Brand guidelines.

Brand Experience Design

Transforming brand strategy into a streamlined customer experience to all across omni-channel: print, out-of-home (OOH) and digital, advertising, traditional market to modern trade retailing, digital, loyalty and social impact.

Idea Ventures

Seeking business executives, brand owners & entrepreneurs that looking for startup incubator, growth accelerators or venture opportunities to scale up or enter new market.

our philosophy__

We believe developing a brand-driven business is the only way to build a sustainable competitive advantage in today's ever evolving market.

We seek out emerging companies that harness brand insights, strategy, innovations or design to build brand value, scale globally and disrupt the industries.

At bedrock asia, we strive to be the most supportive brand consultants with collective experiences across industries, offerings, geographies & stages.

our leadership__

We have a dedicated team of experts to focus on brand strategy, innovation and engagement opportunities.

Chief Brand Strategist

more than 18 years in Brand Consultancy, serving clients across North America, Australia, Singapore & Indonesia.

Tjiam Fonny Ratna S.

Director, Brand Valuation & Insights

15 years in providing insights and intelligence to businesses: banking to retail to consumer goods.

Kwan Harsono

contact us__

You make 32,000 decisions every day.

What will be your next move for your brand?

Request a Meeting

Email Us

Call Us

PT. Bedrock Brand Consultants

bedrock asia office is strategically located at Slipi (Slipicon Valley), Indonesia's silicon valley - the home of largest fintech startups, incubators & venture capitalists.

Grand Slipi Tower 16th floor,

Jl. Letjen S. Parman kav. 22-24

Jakarta, 11480

Indonesia.

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