Decades ago, few healthy tea brand were reserved for the elites in five-star hotels, boutique tea shops and luxury supermarkets.
Today wellness become the trendsetter in consumer goods, global and local tea brands flood indonesia market - an iconic indonesian heritage "Kepala Djenggot" tea brand found itself competing for existence and relevancy to growing health-conscious young indonesian consumer segment.
Refreshing its iconic
The heritage icon. Refined
PT. Gunung Subur Sejahtera commissioned bedrock asia to realigned its brand blueprint, revitalize its brand strategy & positioning; amplifying its core purpose in delivering healthy tea in every cup.